Ricardo Giudice, Via Ferrata lead consultant

VIA FERRATA | STRATEGY AND COMMERCIAL TRANSFORMATION

STRATEGY.METHOD.SALES PERFORMANCE.

We transform commercial structures into more professional, predictable and profitable sales operations.

RICARDO GIUDICELead consultant · 30+ years in sales, leadership and management
+30 YEARS

in sales, leadership and management

+1,000

professionals trained

BRAZIL + ABROAD

training and development experience

CO-AUTHOR

Vivi, Vendi, Venci — Volume III

COMMERCIAL TRANSFORMATION

SALES DO NOT GROW SIMPLY BY ADDING MORE SALESPEOPLE.

They grow when strategy, people, processes, technology and management work in the same direction.

STRATEGYPEOPLEPROCESSESTECHNOLOGYMANAGEMENTRESULTS

COMMERCIAL CONSULTING

WE TURN COMMERCIAL STRATEGY INTO EXECUTION.

01

Commercial Assessment

Structure, processes, people, indicators and technology.

02

Commercial Strategy

Markets, channels, priorities, goals and operating model.

03

Sales Processes

From prospecting to negotiation, closing and expansion.

04

Sales Management

Indicators, pipeline, forecast and productivity.

05

Go-to-Market

Launch, expansion or repositioning strategies.

OUR APPROACH

FROM STRATEGY TO EXECUTION.

01

ASSESS

Understand strategy, market, people, processes, technology and results.

02

STRUCTURE

Design processes, methodology, indicators and management model.

03

DEVELOP

Prepare salespeople, managers and teams.

04

IMPLEMENT

Turn strategy and methodology into commercial routines.

05

MONITOR

Monitor behavior, indicators, execution and progress.

Abstract ascending route

VIA FERRATA CONCEPT

EVERY RESULT BEGINS WITH A ROUTE.

NEXT ROUTE

IS YOUR SALES OPERATION READY FOR THE NEXT LEVEL?

Strategy, people, processes and technology working in the same direction.

Via Ferrata · Strategy and Commercial Transformation · Commercial Consulting · Teams · Training · CRM